Paved Digital is an end-to-end digital agency, based in Sydney, Australia, that helps organisations transform their digital experience.

We design, build, integrate and optimise digital platforms, including websites, headless CMS, eCommerce solutions, mobile apps, AI solutions, data systems and MarTech stacks. Our team supports clients from strategy, UI/UX design and enterprise architecture through to delivery and ongoing data-driven optimisation, leveraging AI. We help remove delivery risks and turn complex delivery into clarity.

Paved Digital works with any organisations in Australia and New Zealand that need modern, scalable, and measurable digital solutions. This includes corporates, government, single- or multi-market brands needing high performance, security and content scalability.

Our team have been on client, product and agency sides across many industries, such as agriculture and agribusiness, financial services, education, technology, healthcare, retail and ecommerce, manufacturing, food and beverages, insurance, government and more.

Paved Digital offers end-to-end digital strategy, design, development, optimisation and ongoing support.

Our core services include:

• Digital strategy, discovery, UX/UI design and user testing

• Website development, including implementation of headless CMS, ecommerce platforms, mobile apps, content modelling, multi-market architecture and systems integration

• Data, analytics, experimentation and conversion rate optimisation

• Search- and AI-engines optimisation (SEO/AEO)

• Personalised customer journeys and loyalty solutions

• Ongoing digital support and maintenance

Yes. Paved Digital is an end-to-end delivery partner, managing everything from strategy and design to development, SEO/GEO/AEO, data analytics and ongoing optimisation for growth. This reduces the need to use multiple vendors and ensures faster delivery, seamless integration and a single accountable partner.

Paved Digital is different because we were built on trust, long-term collaboration and a commitment to business results, not technology for its own sake.

We have worked together for years across enterprise projects, combining deep technology expertise, strong UX/UI capability and AI-driven optimisation. Our expertise spans Adobe, Optimizely, Contentful, Salesforce, Shopify, BigCommerce, and the broader ecosystem of PIM, DAM, CDP, CRM, loyalty, AI and analytics solutions. We remain fully tech-agnostic. Technology is an enabler, and business outcomes always come first. We help clients modernise systems, unify content and data, and launch digital experiences that scale globally, using data and AI to increase delivery efficiency so clients can focus on strategy and results.

You start a project with Paved Digital by beginning with discovery and strategy, where we align on goals, systems and requirements. We assess your systems, data, content, competitors, user journeys and business objectives.

Then we design the right architecture, select suitable platforms, and prepare detailed requirements with priority levels. Together, we refine scope, timelines and budget before moving into implementation with clear processes, quality control and transparent communication. After launch, we integrate data and MarTech, and provide ongoing optimisation to support long-term growth and measurable outcomes.

AI is embedded throughout our process from user-journey and data analysis, content optimisation to predictive analytics, personalisation and ongoing SEO/GEO/AEO improvements. Paved Digital also develops custom AI solutions such as chatbots, reporting solutions and automated operations. We help clients adopt AI safely and strategically, ensuring measurable outcomes.

Most Paved Digital projects take between 4 weeks and 9 months, depending on complexity and scope. Smaller enhancements are typically delivered in 4–8 weeks, full website redesigns in 8–12 weeks, and enterprise or multi-market builds in 3–9 months.

We prioritise scope, divide work into phases (e.g., MVP vs future stages), and scale resources as needed. All Paved Digital projects are delivered on time and on budget, with clear planning and transparent communication throughout.

You may need a digital transformation partner if your systems, workflows or platforms limit growth, performance or customer experience.

Common signs include: 

• A legacy CMS or outdated systems

• Slow or difficult content workflows

• Multiple disconnected systems and data

• Poor performance or outdated UX

• Global expansion or multi-market needs

• Internal team capacity gaps

If this sounds familiar, Paved Digital can help you map a clear transformation roadmap.