Our Australia-based strategists work hand-in-hand with your team to define your goals and create a data-driven, agile roadmap for scalable digital transformation. Execution is delivered by our dedicated team in Vietnam, using agile delivery methods to ensure high-quality outcomes with speed, flexibility, and efficiency.
Why us
You Always Get the A-Team. From Pitch to Launch.
After years of working across client, product, and agency sides, we've seen the same frustrating problem: Businesses spent years in planning, finally got budgets approved, only to watch it all unravel. Projects derailed by poor execution. A lack of true strategic and technical understanding. Corner-cutting at critical moments. Too often, the “A team” that won the pitch quietly disappeared, replaced by the “B team” upon signed contract.
Global Strategy, Effective Delivery
Our Team
With deep expertise in enterprise architecture, complex systems integration, and applied AI, we help organisations turn digital complexity into actionable intelligence—empowering users with the tools and insights needed to drive real-world impact.
Damian Purvis
Director
Paved Digital’s co-founder Damian Purvis has been supporting digital transformation projects for 15+ years. This experience spans ecommerce, marketplaces, web CMS, retail media and email marketing working with clients in retail, manufacturing and financial services.
Connect on LinkedIn
Damian Purvis
Director
Paved Digital’s co-founder Damian Purvis has been supporting digital transformation projects for 15+ years. This experience spans ecommerce, marketplaces, web CMS, retail media and email marketing working with clients in retail, manufacturing and financial services.
Sara Akesson
Senior Solution Architect
Sara leads cross-functional teams to deliver digital transformation globally. She specialises in Adobe Commerce, Optimizely and custom enterprise platforms. She loves translating complex business requirements into scalable and secure technical solutions.
Connect on LinkedIn
Sara Akesson
Senior Solution Architect
Sara leads cross-functional teams to deliver digital transformation globally. She specialises in Adobe Commerce, Optimizely and custom enterprise platforms. She loves translating complex business requirements into scalable and secure technical solutions.
Said Soleimanpour
Head of Delivery
With 18+ years in the IT industry and a solid technical background, Said successfully leads projects using both Agile and Waterfall methodologies. He’s known for his strong relationship with teams and great management of stakeholder expectations.
Connect on LinkedIn
Said Soleimanpour
Head of Delivery
With 18+ years in the IT industry and a solid technical background, Said successfully leads projects using both Agile and Waterfall methodologies. He’s known for his strong relationship with teams and great management of stakeholder expectations.
Max Nguyen
Frontend Engineer
Max is a creative Frontend Engineer who finds the rhythm between elegant code and intuitive design. His expertise is in building scalable websites that meet performance and accessibility best practices. He also specialises in data-driven optimization and experimentation.
Max Nguyen
Frontend Engineer
Max is a creative Frontend Engineer who finds the rhythm between elegant code and intuitive design. His expertise is in building scalable websites that meet performance and accessibility best practices. He also specialises in data-driven optimization and experimentation.
Long Nguyen
Senior Application Engineer
With over 15 years of experience, Long is known for his ability to quickly adapt across full-stack environments. He brings a strong focus on delivering dynamic and engaging user experiences. With his outgoing and adventurous personality, Long is delightful to work with and will always voice his opinions on what he thinks is the best solution to achieve your goals.
Long Nguyen
Senior Application Engineer
With over 15 years of experience, Long is known for his ability to quickly adapt across full-stack environments. He brings a strong focus on delivering dynamic and engaging user experiences. With his outgoing and adventurous personality, Long is delightful to work with and will always voice his opinions on what he thinks is the best solution to achieve your goals.
Mickey Doan
Technical Lead
Mickey has 15+ years of experience delivering scalable web, mobile, and hybrid applications across global teams. He's skilled in .NET, React, Node.js, cloud platforms (AWS & Azure), and AI-assisted development tools. He loves building team, practicing agile methodology, and aligning tech with business.
Mickey Doan
Technical Lead
Mickey has 15+ years of experience delivering scalable web, mobile, and hybrid applications across global teams. He's skilled in .NET, React, Node.js, cloud platforms (AWS & Azure), and AI-assisted development tools. He loves building team, practicing agile methodology, and aligning tech with business.
Want to join a team defined by growth and innovation, not outdated processes? If you're ready to build smarter solutions, we want to hear from you.
Tired of temporary fixes or costly rebuild?
Stop leaving potential on the table. Talk to our team about maximising the value of your existing technology to create sustainable, high-performance solutions that deliver a clear return on investment.