This session with VWO covers why most experimentation programs don't deliver the outcomes teams expect, and what it actually takes to build one that learns and compounds over time.
Our Head of Digital Strategy, Tien Le, draws from over a decade of working with global and local brands on CRO and experimentation to walk through the patterns that separate teams that test from teams that learn.
What's covered
Why measuring success by win rate alone doesn't give you the full picture
The difference between an idea and a hypothesis, with real examples
What inconclusive tests are actually telling you, and how to use them
How ownership and accountability shape the health of your experimentation program
Four prioritisation frameworks to build a smarter testing roadmap
Who this is for
Whether you are running a CRO program, leading a digital or product team, or just starting to build an experimentation practice, this session will help you understand what a high-performing program looks like and where yours might have room to grow.
If this session raised questions about where your experimentation program stands, we run Discovery sessions to help teams identify gaps and build a smarter roadmap. Reach out to start a conversation.
Head of Digital Strategy
Tien leads digital strategy at Paved Digital, bringing extensive experience in driving user-centric, data-led ecommerce growth. She connects business objectives with technology, leading discovery workshops and shaping strategies across SEO, GEO, data, personalisation and experimentation to deliver clear, outcome-driven roadmaps with real business impact.
Area VP & GM, ANZ, VWO
Natalia leads VWO's business across ANZ, bringing deep experience in digital transformation and growth strategy across the technology sector in the APAC region.
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